Be more efficient and better prepared for weather challenges

2023 Year in Review

As June’s warm embrace envelopes the Atlantic coast, residents – and technology – brace themselves for the annual dance with nature’s fury: hurricane season. Memories of past destruction linger in the collective consciousness, a somber reminder of Mother Nature’s power and unpredictability. But amidst this atmosphere of anticipation, two figures emerged, their expertise and foresight casting a beacon of hope amidst the stormy seas.

Kyle Davis and Xubin Zeng, meteorologists renowned for their mastery of hurricane prediction, have posted their forecast for the 2024 hurricane season. Their methodology – based on dynamic models and machine learning algorithms – promised a level of accuracy and reliability that transcended traditional forecasting approaches. Leveraging data from the European Centre for Medium-Range Weather Forecasts (ECMWF), their forecast painted a vivid picture of the season ahead.

One key element of their forecast was using sea surface temperatures (SSTs) to gauge storm activity. Analyzing SSTs in the tropical Atlantic and the Niño 3.4 region, Davis and Zeng discerned patterns that hinted at a potentially active season looming on the horizon. Despite the absence of a strong El Niño, forecasted SSTs surpassed those of the previous year, setting the stage for heightened storm activity.

Their forecast aligned with NOAA’s prediction of an above-average season, with 17 to 25 named storms anticipated. The agency’s outlook, fueled by warm waters and a diminishing El Niño, pointed toward a hyperactive season, with the potential for 8 to 13 hurricanes, 4 to 7 of which could become major. Such forecasts underscored the urgency for coastal communities to prepare and mitigate risks.

For distribution centers along the Atlantic coast, the looming specter of an active hurricane season poses a formidable challenge. Proactive measures are paramount with potential disruptions to transportation routes, supply chains, and staffing resources. This is where – weather intelligence and analytics used by Lazer Logistics – emerges as a vital ally in yard management.


  • 70% of businesses are impacted by weather.
  • 85% of the globe doesn’t have reliable weather data and forecasting.
  • 90% of businesses cannot understand what weather data means to them.

Also, CEOs’ top frustration is that weather data is too inaccurate to be actionable; weather impact and volatility are among their top five concerns.

When Hurricane Hilary peaked at major, Category 4 hurricane status on Aug. 18, 2023, the National Hurricane Center issued its first-ever tropical storm watch for parts of southern California (later changed to a warning) as the system approached the coast. It was a large and powerful Pacific hurricane that brought torrential rainfall and gusty winds to the Pacific Coast of Mexico, the Baja California Peninsula, and the Southwestern U.S., resulting in widespread flooding and mudslides. Likewise, Hurricane Idalia reached land on Aug. 30, 2024, near Keaton Beach, Fla., with maximum sustained winds of 125 mph.

In both cases, Lazer Logistics customers were ahead of the curve. Armed with, decisions were made with real-time data to keep workers safe and to address weather-related needs within the distribution yards before and after the storms.

Drawing upon’s weather intelligence platform, distribution centers harness the power of hyper-accurate forecasts and real-time insights to navigate the stormy seas of hurricane season. By integrating’s solutions into their operations, distribution centers could:

Enhance Safety Measures’s advanced forecasting capabilities provide distribution centers with valuable insights into upcoming weather events, allowing them to implement proactive safety measures to protect personnel and inventory. From preemptive evacuations to securing facilities against potential damage, empowered distribution centers to mitigate risks and ensure business continuity.

Optimize Routing

Leveraging’s real-time weather data, distribution centers optimize transportation routes to avoid areas prone to flooding, high winds, or other hazardous conditions. This ensures the timely delivery of goods and safeguards the well-being of drivers and vehicles.

Fine-Tune Operations

By leveraging’s insights into weather-driven demand forecasting, distribution centers fine-tune their operations to meet changing customer needs and market conditions. Whether adjusting inventory levels in anticipation of increased demand or optimizing staffing resources in response to weather-related disruptions, enables distribution centers to adapt and thrive amidst uncertainty. customers have experienced:

  • 25% fewer shipping delays caused by weather.
  • 35% reduction in wasted miles for more efficient operations.
  • 10% increase in NPS for better customer experiences.

As the 2024 hurricane season unfolds, distribution centers equipped with’s solutions stand resilient in the face of adversity. Armed with the foresight and agility to navigate hurricane season, they emerge stronger, more efficient, and better prepared for weather challenges. And amid the swirling winds and pounding rains, one truth remains steadfast: With, distribution centers weather any storm in the pursuit of efficiency and resilience.

Lazer Logistics specializes in yard logistics solutions that optimize throughput at transition points across the supply chain.

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