A Multinational CPG Company’s Path to Sustainable Logistics

Lazer Logistics CPG Case Study

A leading multinational Consumer Packaged Goods (CPG) company has embraced sustainability as a core aspect of its business strategy.

Committed to becoming a global leader in sustainable business practices, the company has set ambitious goals to achieve zero emissions in its operations by 2030 and net-zero emissions across its value chain by 2039.

These goals are aligned with the Paris Agreement, targeting a 1.5-degree Celsius reduction trajectory.

A significant part of this effort involves reducing carbon emissions across its supply chain, especially in logistics operations, which have traditionally depended on diesel-powered vehicles.

Partnership with Lazer Logistics

In pursuit of its sustainability objectives, the company partnered with Lazer Logistics, an innovative supply chain yard management logistics firm known for its commitment to sustainability.

This partnership began in 2017, with the CPG company becoming the first client to participate in Lazer Logistics’ electric vehicle (EV) program. This collaboration offered a strategic opportunity to transition to zero-emission yard operations, aligning with the company’s transportation decarbonization goals.

Implementation of EV Solution

Lazer Logistics introduced Class 8 battery-electric spotters with behind-the-fence Direct Current Fast Charging capabilities.

The transition from diesel to EV was tailored to meet each site’s specific operational needs, considering facility layout and grid power availability.

The comprehensive process included:

  • Collaborative operational and facility reviews
  • Economic analyses
  • Coordination with electrical contractors and utility providers.

This meticulous planning enabled rapid deployments, with some installations completed within six weeks.

Idle Time Reduction Initative

Simultaneously, Lazer Logistics launched a diesel fleet idle time reduction initiative to enhance sustainable operations further.

This initiative utilized fleet-wide telematics data to improve site management by modifying driver behavior. This resulted in reduced idle times and significant diesel fuel and carbon emission reductions.

  • Lazer Logistics Ide Time 16% 16%
  • Industry Average Ide Time 52% 52%

Gallons of Diesel Saved Since 2017

Diesel Fuel Cost Savings Since 2017

Significant Savings

In 2023, the CPG company implemented Lazer Logistics’ EV solutions at six North American facilities, including Canada. The outcomes of this initiative were substantial:

52,000 gallons of diesel consumption avoided

34,000 zero-emission key-on hours

64,000 zero-emission miles

Impact and Results

These achievements translated into a reduction of 1.1 million pounds of CO2, equivalent to:

Removing 119 gas-powered cars from the road for a year – preventing 1.2M miles.

Saving enough electricity to power 98 homes for a year.


The partnership between the CPG company and Lazer Logistics exemplifies the impact of collaboration and innovative solutions in advancing sustainability across industries.

The company reduced carbon emissions by integrating EVs into its yard operations and took significant steps toward its broader sustainability goals.

As the CPG company continues its journey towards a net-zero emissions future, the ongoing collaboration with Lazer Logistics and the concerted efforts of all stakeholders will remain pivotal.

This case study underscores the power of strategic partnerships and innovative solutions to realize substantial environmental benefits and pave the way for a sustainable future.