CEO Adam Newsome shares how Lazer Logistics is advancing yard operations through technology, operational excellence, and a people-first approach.
Yard operations play a critical role in keeping today’s supply chains moving, and Lazer Logistics is helping shape what’s next. In a recent feature on Inside Business Today, hosted by Bill and Giuliana Rancic, CEO Adam Newsome shares how Lazer is advancing yard management through technology, operational excellence, and a people-first approach.
The feature explores Lazer’s evolution from a single spotter truck in 1996 to an industry leader supporting more than 800 customer sites across North America, including 60 Fortune 500 companies.
Throughout the interview, Newsome highlights the foundation of Lazer’s success: the Power Triangle of People, Operations, and Technology.
By combining experienced teams, disciplined operating practices, and innovative technology, Lazer helps customers improve visibility, maximize asset utilization, and keep freight moving efficiently.
The discussion also highlights Lazer’s continued investment in innovation, including its proprietary yard management technology, AI-enabled capabilities, and expanding electric fleet solutions.
While technology continues to reshape yard operations, Newsome emphasizes that people remain central to Lazer’s success.
From employee development and operational accountability to creating opportunities for the next generation of logistics professionals, Lazer’s people-first culture continues to guide the company’s growth.
As Lazer looks ahead, its focus remains on strengthening customer partnerships, advancing yard innovation, and delivering solutions that help businesses operate more safely, efficiently, and reliably.
Watch the full interview above to hear Adam Newsome share Lazer’s story and vision for the future of yard management.
From yard management and fleet solutions to technology-driven visibility, Lazer brings together people, operations, and technology to help keep your supply chain moving.
An beverage company partnered with Lazer Logistics to improve the efficiency and effectiveness of its yard management operations.
In Southern California’s Inland Empire, a major retail corporation and Lazer Logistics, a provider of yard logistics solutions,
A large meat processing plant relies on transporting its perishable goods across the United States. The company operates within a highly competitive market where efficiency and reliability are paramount.
A large meat processing plant relies on transporting its perishable goods across the United States.
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